If you haven’t seen it yet, The Leftovers takes place two years after "The Sudden Departure," an inexplicable rapture-like event that sends the world into turmoil. To help launch the first season of the show, we explained this new world in terms little kids could understand – the ABCs - on Facebook, Twitter, and in a printed book illustrated by Pablo Bernasconi.
Enlisted the award-winning typographer/designer Craig Ward on a city-wide OOH campaign for MasterCard. We created a typeface made of snow to communicate a myriad of headlines all around the city. Images by Craig Ward.
Client: Volvo USA
Agency: Plan B
Ice carver + Volvo S60 + Slow Motion = sweet holiday content sent to Volvo car owners.